Cornell University has long been developing and dedicating resources toward modernizing the landscape of technologies that support constituent engagement. The underlying platform for much of this effort is an enterprise-wide constituent relationship management (CRM) system called Salesforce, supplied with academic and student data integrated from PeopleSoft, employee data through Workday, and accessed through solutions or apps built on the platform. Cornell's enterprise Salesforce platform and associated solutions are being launched in phases to specific units, according to the priorities of a Steering Committee.
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