Types of Communications

Communications consulting, planning, and coordination

• Identify communication objectives
• Conduct audience analysis
• Recommend and implement communication methods, channels, and distribution strategies
• Develop communications
• Schedule communications with outlets
• Provide costs and price quotes
• Coordinate CIT's cross-divisional campus communications

Business communications

• Write and edit strategic business communications: annual reports, business plans, strategic plans
• Edit key business memos and technical whitepapers

Awareness and promotional materials

• Develop brochures, postcards, posters, email
• Write and edit web content
• Write and arrange for publication of Cornell Chronicle and PawPrint articles
• Manage graphic design. In support of our promotional materials, the IT communication team may work with fee-based designers.

Advertising

• Arrange for advertising in newspapers, on the radio, and via Cornell outlets

Options for How to Handle your Communications

On your own

You may want to do your own communications, possibly using a template, if the following are true about your subject.

• Low impact on end users
• Not political
• Doesn't involve other service providers
• CCAB scope-change type: service request, service change, or minor

Consulting with the IT Communication Team

You might have to have the IT communication team assist you with editing, coordination, and distribution of your message if any of the following are true. Some templates are available.

• Medium to high impact on end users
• Possibly political
• Involves or affects other service providers
• Emergency communication
• CCAB scope-change type: significant

Working with the IT Communication Team

Drafting and distribution of your message should be done in conjunction with the IT communication team if any of the following are true.

• High impact on end users
• Highly political
• Involves or affects other service providers
• CCAB scope-change type: major

Request Communications Help

To get help with IT Communications use our online request form.