The SC Johnson College of Business faced a challenge familiar to many evolving organizations: processes that worked well in smaller, independent schools no longer scaled easily after the transition to a combined organization. Informal coordination, hallway conversations, and institutional memory…

Campus partners,We are writing to update you on progress that has been made implementing Marketing Cloud at Cornell. The project continues to proceed with notable successes. Phase 2 accomplishments have included successful implementations for University Relations (UR) and Alumni Affairs and…

Implementing Salesforce Marketing Cloud as Cornell’s enterprise mass communication and marketing platform will involve a multi-year effort through multiple roll-out phases. Approval has been given by senior leadership to proceed with Phases One and Two of the plan.

Project Overview and ImplementationWhy does Cornell need a mass communication and marketing platform?Cornell University has lacked a central mass communication and marketing system, leading to the use of multiple stand-alone tools across campus. This created siloed, outdated, and inefficient…

The project team is pleased to report approval from leadership to move forward with the Mass Communication and Marketing Project.  Implementing Marketing Cloud as the enterprise communication platform will involve a multi-year effort and multiple roll-out phases. Approval has been given for…

Implementation TimelineInitial implementation phases were focused on building the platform's email functionality, with additional communication layers enabled during later phases.Currently, implementation is focused on two areas: