Cornell has begun its transition to Marketing Cloud as the enterprise mass communication marketing platform for messages sent from units and departments across the university. This comprehensive effort is bringing a disparate array of communications that use dozens of different, incompatible, siloed communication vendor accounts into a single system. The platform will improve the experience of Cornell communications both for readers and for communicators at Cornell.

As part of the Marketing Cloud project, a new tool has been developed to allow individuals to manage their Cornell marketing communications preferences—the Enterprise Preference Center (EPC).

The EPC consists of two main pages, a My Subscriptions page and an All Subscriptions page. EPC’s My Subscriptions page provides a unified location for individuals to manage current communication subscriptions. It lists the university communications one is subscribed to in a single location. The All Subscription tab, meanwhile, displays the full list of university marketing communications the individual is eligible to subscribe to, based on the individual’s relationship with the university.

For now, the EPC lets customers manage communications sent by Cornell departments and organizations that have already made the switch from other marketing and communication tools to Marketing Cloud. As the Marketing Cloud rollout proceeds, the reach of the EPC will grow to include many, many more marketing message options.

Subscribers to communications that have been created through Marketing Cloud—for example, the Cornell Chronicle newsletter— can view their Preference Center by clicking the Manage Your Subscriptions link found at the bottom of email issues they have received.

For the time being, for email messages that are not yet being created and sent through Marketing Cloud, those unsubscribe processes will continue to use the individual vendor process, not the EPC.

Be aware that some communications from Cornell may be required by your relationship to the university. For example, all employees are required to receive messages from the Cornell President. Recipients will not have the option to unsubscribe to such messages, and those messages may not provide a link to the EPC.

• To learn more about using the EPC as a subscriber, visit Maintain Cornell Subscriptions with the Enterprise Preference Center.
• .For more details about the Marketing Cloud project, visit the Marketing Cloud webpage.