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Maintain Cornell Subscriptions with the Enterprise Preference Center

This article applies to: Marketing Cloud

The Enterprise Preference Center (EPC) provides a unified location where customers manage their communication preferences in one place for Cornell communications sent from Marketing Cloud.

The EPC was developed in partnership with Cornell’s Web Accessibility team and is compliant with Cornell Web Accessibility standards.

The EPC displays the user’s name and email address on file and subscription options, based on the individual’s relationship with Cornell. (Note that you cannot change or update information about your Cornell NetID, email address, or preferred name in EPC.)

When a recipient clicks the Email Preferences link in the footer of an email communication that was sent via Marketing Cloud, they are sent directly to the EPC option for that mailing. (Communications from Cornell groups not yet managed within Marketing Cloud may still use a different process.)

Update your options for the mailing using the Subscribe / Unsubscribe slider to the right of the title listing.

My Subscriptions

Within the EPC, click My Subscriptions to see a list of the Cornell communications managed within Marketing Cloud to which you are subscribed. 

Beside each, a slider lets you update your subscription status to either Subscribed or Unsubscribed for that title.

Preference Center interface showing subscriber first name at the top and a list of Cornell email subscriptions, each with a description and toggle button showing gray Unsubscribe and blue Subscribed values
Some communications from Cornell may be required by your relationship to the university. For example, all employees are required to receive messages from the Cornell President. Recipients will not have the option to unsubscribe to such messages, and those messages may not provide a link to the EPC.

All Subscriptions

The All Subscriptions tab lists university communications available to recipients based on their relationship with the university, whether each title is subscribed to or not. Each title provides a Subscribe / Unsubscribe slider to manage its subscription status.

Subscriptions are grouped by the division, unit, or organization responsible for sending them. The plus / minus icon beside an organization name lets you expand or collapse the title list within a group. 

A blue mail icon shown next to the name of a group indicates a subscription to at least one communication in that group.

When the slider is used to subscribe or unsubscribe to a title, the choice is automatically saved by the preference center.

Preference Center interface showing All Subscriptions screen and a listing of titles with toggle buttons indicating gray for Unsubscribed and blue for Subscribed

Finding a Communication in the Preference Center

In the All Subscriptions tab, users can search for a communication they would like either to subscribe to or unsubscribe from. 

Use the Keyword field, the Category dropdown, or the Tag list, and then click Apply, to show only communications that match the search terms or selections. Reset starts the search over from scratch.

Preference Center interface showing All Subscriptions screen with Tag field selected, revealing a long dropdown list of key terms for searching Cornell subscription listings, and blue Apply button to select values chosen, or gray button to Reset

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