With approval for continued “Phase 3” funding, Cornell’s implementation of Marketing Cloud (MC) is moving to the next level. In 2024, Phase 3 will expand beyond the work already accomplished for University Relations, Alumni Affairs and Development, Student and Campus Life, and Human Relations to colleges, units, and departments across campus. Next steps include determining strategies for unit and college on-boarding, building an enterprise preference center, and selecting email marketing tools to work with Marketing Cloud.