Google Analytics 4 has improved features like unified app and web analytics, flexible event-based measurement, and added integrations to help you navigate the changing privacy and technology landscape.

Build your skills and start using GA4 with these informative LinkedIn Learning courses. Current Cornell students, faculty, and staff have access to free online training and development with LinkedIn Learning.

• Google Analytics 4 (GA4) Essential Training
• Migrating from Universal Analytics to Google Analytics 4 (GA4)
• Advanced Google Analytics 4 (GA4)