Google has announced the retirement of Universal Analytics on July 1, 2023, as it makes way for Google Analytics 4 (GA4). If you haven't already, make the switch to GA4 as soon as possible to build the necessary historical data and insights in the new analytics experience.

GA4 is the future of Google Analytics, with improved features like unified app and web analytics, flexible event-based measurement, and added integrations to help you navigate the changing privacy and technology landscape.

Build your skills and start using GA4 today with these informative LinkedIn Learning courses. Current Cornell students, faculty, and staff have access to free online training and development with LinkedIn Learning.

• Google Analytics 4 (GA4) Essential Training
• Migrating from Universal Analytics to Google Analytics 4 (GA4)
• Advanced Google Analytics 4 (GA4)